She may have been snubbed by “Saturday Night Live,” but one of TikTok’s leading “businesswomen” is having the last laugh.
Gretchen Adler’s home cooking videos have turned her into a social media sensation — earning her a hilarious nod in October. The 19th episode of the NBC sketch show, which sent her and other women proudly eschewing corporate careers in favor of domestic duties such as cooking, cleaning and raising children.
The SoCal hausfrau was definitely “tickled” by the mention, she told The Post — Cast member Heidi Gardner played Adler as a kitchen-limited content creator and “mom of 10” who “finished her law degree” after finished his studies. coloring paper.
But the 38-year-old wants to make one thing clear: she’s not a submissive stereotype.
Instead, the San Diegan describes herself as an “ordinary woman 2.0” — a mother who combines the home of decades past with the advantages that “women gained from the feminist movement,” including the ability to “get a great education … and just live the life they want to live.”
And unlike her “SNL” parody, Adler isn’t ripping off her educational credentials. Instead, she’s putting them to use—and making some serious money in the process.
“It’s the reinterpretation of the role of women in the 21st century,” she enthused. “The trad woman 2.0 is a very exciting, empowering and fulfilling role.”
Adler graduated with a degree in entrepreneurship from Massachusetts’ Babson College, recently ranked as the second best college in the US on the Wall Street Journal’s annual influential list, ahead of Harvard, Yale, Stanford and MIT.
The clever blonde has used her learning – and her social media fame – to create a paid ‘masterclass’ teaching women how to cook. She also shares subscribers-only recipes on her website, with the goal of getting Americans to eat healthier.
And unlike other busy moms climbing the corporate ladder while trying to be there for their families, Adler’s work is all on her own terms and can be done from the comfort of her own home.
“I’ve been able to create the life I want out of my home and be able to be here for my kids and raise them the way I would,” she said.
Rather than being a traitor to feminism, Adler would prefer to be thought of as the embodiment of a new version of it—a self-made woman working on her own terms while being there for her children.
She empathizes with others who are less fortunate—and that empathy is one of the driving forces behind her mission.
“It’s very complicated when you have to be somewhere else for a job and then have kids and feed them healthy meals,” Adler said of the “baby boss” dream that women her age were sold on growing up.
“It just doesn’t work together at all, and so women have become very stressed,” she said before naming a key focus of her repertoire.
“The whole country is very unhealthy because we don’t eat real food,” she continued.
“Nobody knows how to make anything from scratch anymore… I think women are just waking up to the fact that we can’t live like this anymore.”
Adler seems to have one leg up on her quest to make America cool again — her husband has a successful career of his own as the owner of several high-end restaurants in California. The pair raise their children, Aston, 3, Olympia, 5, and Arabella, 7, as a team.
She also comes from a farming family in Ohio – where she says she first started learning about the benefits of good, fresh produce.
Adler allows her children to eat only whole foods that aren’t processed, including “high-quality pasture-raised beef” and organic, seasonal produce.
Critics have repeatedly taken foreign women to task for selling a fantasy affluent lifestyle that is out of reach for most Americans, but Adler insists that a man with a high income or a large social media following not needed to make small, healthy changes for families
“It can be as simple as taking a pot and putting a piece of meat in the pot in the morning,” she explained, saying it was a quick, easy and economical way to make multiple meals.
“When you come home from work at night, a piece of meat is cooked, and it’s amazing, tender and juicy, and you have your meal right there.”
Adler’s advice may seem relatively simple, but despite the opportunities her newly boosted profile may offer, what she’s always sought is simple.
“My mission is to spread good health to the world and let people know that they can have optimal health by controlling what they eat,” she said.
“So food is our number. 1 tool, our no. 1 tool for medicine, and it’s as simple as cooking your own meals at home. So this is my mission. It has a big impact, but it’s a simple vision.”
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